January 29, 2004

By: Yen Hung
Website: http://www.1st-in-cell-phones.com

Sears to distribute Nokia Cellular Phones in US

Both companies emphasize quality and style, family and security. Nokia, the world's second largest manufacturer of cellular phones, and Sears today announced an agreement whereby the retail giant will distribute Nokia phones in its Brand Central departments throughout the United States.

The agreement is the first of its kind signed by Nokia in this country as part of its recently launched national retail campaign to broaden the Finland-based manufacturer's U.S. distribution. Market research studies conducted by Nokia indicate strong purchasing appeal across a broad range of consumers in demographic and psychographic groups.

"This agreement signals Nokia's strength in the consumer marketplace and will dramatically increase the availability of Nokia cellular phones nationwide," said Paul Chellgren, president of Nokia Mobile Phones, Inc., the U.S. sales unit for Nokia cellular phones. "We are extremely pleased to have a major retail customer such as Sears in the first 90 days of our national retail campaign."

Sears will sell two Nokia cellular phone products: the recently announced Nokia 636, a handheld portable designed for first-time users, and the award-winning Nokia 232, a small, lightweight handportable with easy-to-use features for both business users and consumers. The Nokia 232 is the first cellular phone available in the United States in an array of designer colors and patterns that reflect consumers' individual tastes and lifestyles.

Also See: ALLTEL prepaid phones.

About The Author:

Yen Hung is a successful author and regular contributor to http://www.1st-in-cell-phones.com.  A cellular phone industry resource featuring articles, comparisons and reviews of cellular phone and service plans.