January 15, 2006

By: Yannik Allan
Website: http://www.1st-in-cell-phones.com

V70 - Individuality and innovation takes the front seat in handset design

These days it’s hard to distinguish between the technology and functionality of the various handsets currently available on the market. Battery-life, ease-of-use and the availability of accessories have become a standard part of the package, with the only differentiating factor being ‘form factor’ – an industry-wide term that describes handset design.

With the ‘evils’ of mass society, people are looking for ways that enable them to differentiate themselves from the faceless crowd. Hence the desire to be seen with the latest and greatest innovation that keeps heads turning, with onlookers left speechless. Since the first mobile phone that emulated the shape and form of the cordless telephone was introduced, handsets have evolved into personalised and customisable fashion accessories. Handset manufacturers have realised that the choice of phone has become an aspirational extension of how people want to bee seen.

According to David Berndt, an analyst at Yankee Group, the first thing that gets a customer through the door is the appearance of the phone. “Nobody wants to be seen with an outdated tank of a phone,” says Berndt. Handset manufactures have heeded this call and are producing stylish, sleek, futuristic phones that are pleasing to the eye. Handsets are now being designed with striking finishes such as titanium casing and luminescent keypads – made to be aesthetically appealing to shoppers.

Recently consumers have seen some eye-catching phones introduced to the market, phones that truly challenge the conventional norm. The latest addition has been Motorola’s V70 which is one of the most progressive handsets currently available. With its rotating face with interchangeable covers and compact dimensions, the designer has applied all the brains and added a distinctive beauty. The V70 will be known as the essential accessory for consumers who want to create an individualistic statement.

Also See: cell phone comparisons.

Author Notes:

Yannik Allan contributes and publishes news editorial to http://www.1st-in-cell-phones.com.  A cellular phone industry resource featuring articles, comparisons and reviews of cellular phone and service plans.