June 15, 2005

By: Yen Hung
Website: http://www.1st-in-cell-phones.com

SnapTracks™ Personal Location Technology to be available for Microsoft Mobile Explorer Phone Platform

SnapTrack announced today that it is working with Microsoft Corp. to make available SnapTrack’s Personal Location Technology for customers of Microsoft Mobile Explorer, Microsoft’s modular mobile phone platform for enabling secure corporate data access, e-mail, Internet, location-based services and electronic commerce from feature phones and smart phones.

SnapTrack’s Personal Location Technology allows for the easy implementation of location-based applications and services in devices using Microsoft Mobile Explorer for smart phones.Based upon its sophisticated Wireless Assisted Global Positioning System technology, SnapTrack’s highly accurate Personal Location Technology may often pinpoint wireless devices like cellular phones, pagers, and PDAs to within 5 meters, and typically locates a wireless device to within 10-20 meters. This merging of wireless communication and navigation systems will foster the development of a location-based services industry that caters to wireless consumers.

“We are delivering an open, modular mobile phone platform, Microsoft Mobile Explorer, that will enable, among other products, smart phones that provide compelling new services and features like off-line e-mail, mobile yellow pages, multi-media, search tools, remote banking and location-based services,” said Kevin Dallas, group product manager of the productivity appliances division at Microsoft. “SnapTrack's Personal Location Technology’s ability to deliver accurate, real-time location-sensitive information, combined with the functionality of Microsoft Mobile Explorer for smart phones, really demonstrates the power of our platform to deliver our customers useful, location-based information any time to smart phones anywhere.”

Author Notes:

Yen Hung contributes and publishes news editorial to http://www.1st-in-cell-phones.com.  A cellular phone industry resource featuring articles, comparisons and reviews of cellular phone and service plans.