June 11, 2004

By: Conrad Scott
Website: http://www.1st-in-cell-phones.com

Mobile phones and the Internet are changing the nature of the global competitive environment

The slowdown of recent years has placed added obstacles on the path to profit and competitive advantage, while growing maturity in mobile phones and the Internet are changing the nature of the global competitive environment.

In a market characterised by technological innovation and convergence, populated by increasing numbers of end user devices capable of accessing a wealth of content, is the voice of the consumer being heard?

In the race to find the next 'killer application', how do we spot innovative but relevant products and services that consumers actually want, will use, and are willing to pay for?

How do the best-run businesses of today manage to keep focussed on the increasingly sophisticated demands of the consumer?

In this complex and dynamic industry, the role of market research is crucial to steer successful strategic decision making and develop key insights and recommendations for moving the industry forward.

Well informed speakers are now sought who can illustrate the powerful contribution of market research by offering intriguing ideas, new twists and inspiration.

Author Notes:

Conrad Scott contributes and publishes news editorial to http://www.1st-in-cell-phones.com.  A source for info and tips for the cellular phone industry featuring articles, comparisons and reviews of cellular phones and service plans.