June 11, 2004

By: Alan Delange
Website: http://www.1st-in-cell-phones.com

First deployments of CEVA-X targets Samsung's next generation 3G Multimedia Handsets

CEVA, Inc., the leading licensor of Digital Signal Processor cores and communications solutions to the semiconductor industry, today announced that Samsung Electronics Co., Ltd., the world's third largest manufacturer of mobile phones, has licensed the CEVA-X1620 DSP core to power Samsung's next generation 3G multimedia handsets.

CEVA-X1620 DSP core is the first implementation of the CEVA-X architecture that was launched in December 2003. CEVA-X is a scalable VLIW-SIMD DSP architecture delivering breakthrough performance, at low power consumption.

Uniquely, the CEVA-X is designed as a multipurpose architecture allowing it be deployed efficiently in a broad range of markets such as 2.5G/3G multimedia phones, PDAs, Digital Cameras and Camcorder, DTV, HD-DVD and more.

CEVA-X enables licensees to efficiently develop software using high-level languages such C and C++ allowing re-usability and fast time to market.

Samsung has licensed the CEVA-X1620 dual MAC 16-bit, fully synthesizable DSP core for cellular and applications processing for Samsung's next generation 3G cellular phones. CEVA and Samsung have had a long-standing partnership in DSP with Samsung having previously licensed and deployed the CEVA-TeakLite and CEVA-Teak DSP cores.

CEVA-X is an outstanding technology delivering high performance and scalability to DSP which will enable Samsung handsets with new levels of communication and multimedia capabilities, said KyungHo Kim, Vice President of Samsung. Samsung and CEVA have successfully partnered in the past in DSP technology, and we are pleased to be the lead partner for the very exciting CEVA-X DSP technology.

Our agreement announced today with Samsung, a world leading player in the mobile industry, is a tremendous endorsement of CEVA-X's breakthrough performance, scalability and ease of programmability, said Chet Silvestri, Chairman and CEO of CEVA. We are confident that CEVA-X will further extend our position as the industry leading provider of DSP technology and expand our reach to new application segments.

CEVA-X1620 is specifically designed for cost driven, low power applications where convergence of communication and multimedia is a necessity. Independent benchmarks by Berkeley Design Technology, have demonstrated that the CEVA-X1620 will be faster than all DSPs in its class.

Author Notes:

Alan Delange contributes and publishes news editorial to http://www.1st-in-cell-phones.com.  A source for info and tips for the cellular phone industry featuring articles, comparisons and reviews of cellular phones and service plans.