June 12, 2004

By: Paciano Lawson
Website: http://www.1st-in-cell-phones.com

SMS.ac's Greg Wilfahrt to Speak at Global Wireless Summit

In a series of surveys conducted by the wireless data communications company that is host to the largest community of mobile phone users in the world, participants stated their affinity for music and their mobile phones.

As an example, 82.1 percent of 39,425 SMS.ac poll participants say they would not stop using their mobile phones for a year, even if someone instead bought them a new television.

Computers proved to be a better inducement, yet 57.5 percent of 35,972 respondents to a related survey nonetheless replied that they still would not give up their mobile devices, even in exchange for receiving a new computer.

It's clear that two of the major driving forces for consumers right now, particularly those under the age of 30, are mobile phone ownership and the selection of music that is being worn as a badge amidst their peers, said Michael Pousti, chairman and chief executive officer at SMS.ac. The convergence of music and mobile phones presents both industries with a never-before opportunity to generate awesome revenues on a global scale.

The convergence of music and mobile phones is one of many topics on the agenda, when the wireless industry's Global Wireless Summit convenes in Los Angeles, next week. SMS.ac's executive vice president, Greg Wilfahrt, will address the conference on issues of music distribution to mobile devices and on the marketing of mobile music to consumers.

Prior to SMS.ac, Wilfahrt served as vice president at MP3.com, an online music service provider. He has addressed members of Congress on multiple occasions on issues related to the distribution of digital content over the Internet and most recently, on content deliverable to mobile devices.

Of 36,480 people responding to an SMS.ac April 27 poll, 58.6 percent said that they have purchased music in the past six months. It is estimated that Youth alone spent $11 billion globally on music in 2003. Another SMS.ac poll in April 2004 revealed that 51.6 percent of 35,934 respondents have purchased and downloaded a ringtone.

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Author Notes:

Paciano Lawson contributes and publishes news editorial to http://www.1st-in-cell-phones.com.  A source for info and tips for the cellular phone industry featuring articles, comparisons and reviews of cellular phones and service plans.