January 16, 2006

By: Shawnee McRoberts
Website: http://www.1st-in-cell-phones.com

Motorola and Apple Bring iTunes Music Player to Motorola’s Next-Generation Mobile Phones

Motorola, Inc. and Apple® today announced they are partnering to enable millions of music lovers to transfer their favorite songs from the iTunes® jukebox on their PC or Mac®, including songs from the iTunes Music Store, to Motorola’s next-generation “always with you” mobile handsets, via a USB or Bluetooth connection. Apple will create a new iTunes mobile music player, which Motorola will make the standard music application on all their mass-market music phones, expected to be available in the first half of next year.  

“We can’t think of a more natural partnership than this one with Apple, the brand synonymous with easy-to-use, legal music downloading, and Motorola, the innovator in mobile technology,” said Ed Zander, Chairman and CEO, Motorola. “Being able to transfer songs you’ve purchased from iTunes to Motorola mobile handsets expands the market reach for both of us and drives new revenue for customers, delivering an amazing music experience to millions of wireless users.”

“We are thrilled to be working with Motorola to enable millions of music lovers to transfer any of their favorite songs from iTunes on their PC or Mac to Motorola’s next-generation mobile phones,” said Steve Jobs, Apple’s CEO. “The mobile phone market—with 1.5 billion subscribers expected worldwide by the end of 2004—is a phenomenal opportunity to get iTunes in the hands of even more music lovers around the world and we think Motorola is the ideal partner to kick this off.”

Motorola, Inc. is a global leader in wireless, broadband and automotive communications technologies that help make life smarter, safer, simpler, synchronized and fun. Sales in 2003 were US $27.1 billion. Motorola creates innovative technological solutions that benefit people at home, at work and on the move. The company also is a progressive corporate citizen dedicated to operating ethically, protecting the environment and supporting the communities in which it does business. 

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning desktop and notebook computers, OS X operating system, and iLife and professional applications. Apple is also spearheading the digital music revolution with its iPod portable music players and iTunes online music store.

About The Author:

Shawnee McRoberts is a successful author and regular contributor to http://www.1st-in-cell-phones.com.  An industry resource for the wireless industry featuring articles, comparisons and reviews of phones and service plans.