March 13, 2006

By: Shawnee McRoberts
Website: http://www.1st-in-cell-phones.com

Disney Mobile and Cingular Wireless Team to Deliver Rich, Downloadable Content for Cingular Customers

Cingular Wireless is teaming with Disney Mobile to allow Cingular customers to access the magic of Disney and Pixar characters anywhere, anytime from their mobile phones. The two companies announced today at CTIA Wireless I.T. and Entertainment 2004 that Disney Mobile content, including ringtones, graphics, games, multimedia messaging and more, is now available directly from Cingular handsets and via the Web at http://www.cingular.com/media. Downloads range in price from $1.99 for ringtones and wallpapers to $5.99 for games.

This latest offering to Cingular wireless customers features a rich, colorful suite of downloadable content from some of Disney Mobile's latest offerings, including mobile content from the upcoming Walt Disney Pictures presentation of A Pixar Animation Studios film, "The Incredibles" ( http://www.cingular.com/incredibles ). Based on leading characters from the film, including Mr. Incredible, Mrs. Incredible, Violet and Dash, the service includes voice and polyphonic ringtones, mobile games and color graphics. Also available will be Disney favorites such as Mickey, Ariel and Winnie the Pooh.

"Cingular is a premier carrier in the U.S., and we're pleased to be working with them to offer Disney and Pixar entertainment to their customers, even when they are on the go," said Larry Shapiro, executive vice president and general manager, North American Mobile for The Walt Disney Internet Group.

"Our new lineup for 'The Incredibles' is a great example of the fun, dynamic content Cingular customers now have access to from Disney Mobile."

"Teaming with the Walt Disney Internet Group gives Cingular customers another means to personalize and enhance their wireless experience by downloading content featuring some of the most beloved animated characters of all time," said Jim Ryan, vice president of data product management and business marketing, Cingular Wireless. "Whether it's classic Mickey and Donald or newbies from Pixar, Mr. and Mrs. Incredible, we are confident Disney Mobile content will receive rave reviews from our customers."

In addition to this downloadable-content offering, Cingular and Disney Mobile are presenting "The Incredibles" Save the Day Sweepstakes. Throughout the month of November, each time a Cingular customer downloads any of "The Incredibles" content, they will automatically be entered in the sweepstakes. The grand prize is a seven night Hawaiian vacation for four people.

Author Notes:

Shawnee McRoberts contributes and publishes news editorial to http://www.1st-in-cell-phones.com.  An industry resource for the wireless industry featuring articles, comparisons and reviews of phones and service plans.